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One of the more interesting aspects of small business marketing lies within the constructs of web design. You can truly create an amazing website without putting tons of money or tons of time into it. The thing that’s most important is how creatively you capture the attention of your desired viewer. With help from a web design company you will be able to achieve what you need to, so make sure that you turn to professional help when needed as you want the best outcome that you can get.

And because websites are naturally visually inclined, that means what you’re aiming for is eye-catching. To help you form a plan for this part of your marketing scheme, consider making the design fit the company branding style, studying up on colors, using responsive web templates, taking hints from market leaders, and recognizing that motion attracts attention.

Make the Design Fit the Company

You’ll notice that a lot of smart marketing, when it comes to website design, comes from marking the design of the site fit with the vibe or industry of the company it represents. For instance, the Park West Gallery Abroad website relies heavily on the presentation of artwork. For as simple as that sounds, it’s an extremely effective way to capture attention and then hold it when people browse through your information.

Study Up On Your Colors

Just like in art, colors on websites mean different things. So a cornerstone of your marketing efforts should be studying the effect of color on people’s perception. Recognize too that there are slight differences in screen size now that have to be dealt with, so color analysis is a flexing field. It’s important that you look up regular updates as far as new studies go on the matter. Additionally, there are some cultural shifts that will get you to change your marketing colors (think red for republicans and blue for democrats during the election season).

Use Responsive Web Framework Templates

There’s no excuse anymore for not using responsive web designs for your website. Not only do they work better across all platforms, but now, the advertising space that goes into the templates is a perfect fit for many marketing plans. It’s never been easier to insert the perfect code to fit your advertising needs.

Take Hints From Market Leaders

Within your industry, take the time to study what the best companies are doing with their websites. What’s the degree of interactivity? What kinds of processes do they subtly suggest on the part of viewers? Are there techniques they use on their site that you can potentially use on yours?

Recognize That Motion Attracts Attention

More than a lot of other techniques, motion will attract attention, especially when it comes to marketing. Scrolling pictures, moving images, and text that changes over time somehow can make a huge difference in what kind of impact your website has. The mantra is ‘eye-catching leads to attention-catching’, and motion graphics will help you to that end.

Andy McGowan
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