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How to choose the perfect logo for your business

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How to choose the perfect logo for your business

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Getting your logo design right is vital for any new company, as it will represent your brand to potential customers and often be the first thing that people see. Choosing an image or style that will last the test of time is important, especially as it is something that will be on display every day. Follow our 5 steps below to help you find the best logo.

  1. Reflect your business

A logo needs to represent everything about your company from your product to your values, not just look good. Take a step back and try to look at it through your customer’s eyes- asking for feedback from colleagues or friends and family can be really useful, as they might pick up on something you hadn’t noticed.

  1. Include carefully selected fonts and colours

If there is text or wording involved in your logo, then the font must be selected carefully as well. For those designing on their own, there are plenty of tools available that can let you choose the right font, text effects, colours, and size for the words on your logo. As for the colours of your logo, they can be a great way to give your logo the wow factor, but do be sparing. Using many colours can mean that producing stationary is more expensive. Generally, it is advisable to use a maximum of three colours, to avoid an overly complicated style and to make it easier to print.

  1. Be adaptable

Bear in mind that your logo may be made smaller for business cards and packaging, and larger for signage or transfer stickers, so it needs to work in a range of sizes. A strong logo may need to be clear, easy to read, and not so detailed that it becomes obviously distorted when the size is changed. Simple logos can often be the most effective- consider the big brands such as Nike or Apple who are recognisable just from their logo, despite them being abstract designs with no wording.

  1. Make it ready for any use

A strong logo will be suitable for all sorts of applications, from email signatures to cotton bags. You can also use your logo as a jumping off point and create different designs around it, to suit your required formats. Website headers might require a different look to letterheads, but having a base design and set of colours will mean you can add branding to everything, which will help to strengthen your message and increase awareness of your brand.

  1. Consult a professional

A designer will know what works and what doesn’t, and will help you to find something that will express the key aspects of your business within a branding that will work aesthetically. A professionally designed logo is a worthwhile investment for any business, as a good design will last for years to come.

So you have followed our tips and created a logo that you are happy with, what next? Show off your new branding with some promotional packaging, updated stationary and improved business cards, and enjoy your increased success.

Andy McGowan
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