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In today’s digital landscape, establishing an online presence is imperative for businesses. The optimal way to achieve this is through a website – a virtual storefront that embodies your brand. It serves as a platform to showcase products, and services, and foster seamless interactions with potential customers.

Owing to these reasons, it’s imperative to construct a website with a distinctive design and user-friendly interface. Enlisting the expertise of this web designer in Belfast or similarly skilled professionals elsewhere can streamline this process. After designing, the crucial steps of development, content integration, and hosting follow suit, collectively creating a powerful online hub for your business. That being said, today we are going to delve deeper into the latter — hosting and content.

Who’s Hosting Your Website

There are a ton of website hosts out there, some that are easy to set up and some that may take a professional to create. While you can make a professional website with a free website host, like Wix or WordPress, you may want to consider doing some research on hosting sites such as GoDaddy, which has a good reputation. Find out if they’ll work better for what you need doing.

When it comes to choosing a hosting site, paid or unpaid, you also want to consider your web address. A free version of Wix is going to give you a fairly lengthy web address, which can be heard for people to remember and it could make it connected to you personal name, rather than just your business name, depending on what email address you use to set it up. You need to make sure that you purchase a .com, .net, or something else, and pick an easy to remember name for the address.

If you already have your web address chosen, and it’s already on a bunch of business cards, making changes may not be possible at this time.

Content, Content, Content

Not only do you need to be concerned with blog content when it comes to your website, but blogging isn’t everything. Yes, your blog can convert readers into buyers, but there are pages you must have on your website as well that will do just as much good as that blog will.

Every website needs a static page, a homepage, that people go to when they click a link or go to your site by typing in the address. This page needs to have info that tells people straight off what your site is there for and how it’s going to help them. This page also needs links to the rest of your pages, and it also needs to link to your social media (and blog).

Other important pages include an about page and a contact page. These all give readers the information they need to make a decision of whether or not your business is the right one for their needs.

Andy McGowan
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