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A Guide To Marketing Yourself In The Business World

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A Guide To Marketing Yourself In The Business World

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Whether you’re looking to start your own business, or just looking for another job, how you put yourself out there is important. From entrepreneur to cashier, you need to know how to market yourself, no matter what kind of career, or position, you want. There are a few things that go into doing this, and doing it wisely.

You don’t just want people to judge you by your looks, and you also don’t want them to simply judge you by your resume. You want them to judge you by things like experience and enthusiasm. Enthusiasm, because sometimes experience isn’t all you need to be perfect for a certain job.

Make Yourself Look Good

Just like you would do your best to look good on a first date, you also want to look good from the first moment you set foot in, or even email, a place you want to work at. Even if you are simply looking for backers of your own business ideas, you want to look the part of a professional, ready to take on the world. That means good hygiene, business attire, and a winning smile.

Physical looks aren’t the only thing you need to make sure you are managing when it comes to looking good in the business world. You also want to make sure that your credentials and experience look good. Get some schooling, some experience, or at least have the street smarts to back yourself up.

Create A Portfolio

Whether you’re designing website or toilets, and whether you want to be a photographer or a writer, a portfolio is a must in this day and age. Once upon a time an artist had to lug original pieces of art from one buyer and one gallery to another to try to make a sale, but the internet has made it easy for anyone and everyone to have an online portfolio for whatever they do.

Make sure that your portfolio has an about page, which describes who you are and how you got into your field, as well as it having a link to your resume, or a PDF for it. Have vivid photos of any visual work you have done. Samples, no matter what kind of career you’re aiming for, are important.

Look Over Your CV

Speaking of your resume, which is these days referred to as a CV (Curriculum Vitae), make sure you updated it recently. If you’ve had spaces between jobs, fill it in with something. Include volunteer work, things you’ve done from home, and even hobbies. Just make sure they fit into your career path.

A resume may still seem like a scary thing to many people, but you can find a plethora of templates for resumes for any job field online. Use one of those, and you’re sure to impress.

Andy McGowan
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