The advent of the internet and the ever-evolving technology has significantly revolutionized how businesses operate, especially with regards to marketing. Businesses are constantly changing their marketing strategies to keep up with changing consumer trends and behaviour. This has led to a huge growth in the digital marketing industry, which some people consider to be the beginning of the end of traditional print marketing.
However, print marketing is still an effective marketing strategy, with several businesses using techniques such as large format prints to market their brands. Therefore, print marketing can be a valuable marketing tool for your business. You can even increase the effectiveness of your marketing strategies by combining the two techniques; using print to support your digital marketing strategies.
Benefits of Integrating Digital Marketing and Print
Nowadays, you must have a good digital marketing strategy for your business to maintain a competitive edge. However, there are several benefits you can reap from integrating print marketing into your digital marketing campaigns. Below large format printing specialists, SAS Graphics take a look at these benefits:
- It increases engagement
Digital marketing strategies are very effective, but they are met with one major threat – short attention spans of the readers. Most people are easily distracted by other visual features of digital marketing platforms. Online readers also have a tendency to skim through content, and quickly switch to something else when they lose interest.
Print, however, is prone to fewer distractions, and thus encourages better engagement and understanding of the content. Integrating your digital marketing strategies with print marketing can thus help to improve the user engagement of your marketing content.
- It increases lead generation and conversions
Print marketing might seem outdated and no longer effective, but it is very much alive. Several businesses, especially small businesses have been able to gain a competitive edge in the market due to the large impact of print marketing. Using a blend of print and digital marketing can thus help to significantly increase your marketing campaigns’ result, leading to more leads and conversions.
- It increases the targeted audience
One of the benefits of digital marketing is that it offers a wide reach, up to millions of potential customers all over the world. However, even with this wide reach, there are still a good number of prospects that it doesn’t target. For example, people who do not use digital platforms, or those who are too busy such that they pay little or no attention to digital ads. Integrating print marketing to your campaigns can thus help to target the groups of people left out by digital platforms. As a result, your campaigns will have a wider reach across several demographics.
- It increases brand trust
The huge boom of digital advertising has had a negative effect on the industry. With so many businesses and marketing agencies using digital platforms to market brands, there has been an influx of spam ads. This, combined with the impersonal nature of the digital world, causes many consumers to be wary of digital ads. Conversely, print ad content is considered by many consumers to be trustworthy. Therefore, boosting your digital campaigns with print marketing can help to increase your brand’s trust.
Top Ways on How to Use Print to Support Digital Marketing
From the above benefits, it is clear that your business can gain a huge advantage by combining digital marketing with print. But how exactly can you integrate the two techniques? Below is a look at some of the top ways to do so.
- Using QR codes
QR (Quick Response) codes are a great tool for marketing. They contain hidden information (code) that is read and understood by a mobile device, giving users instant access to the information. One of the best ways you can use QR codes is to direct traffic to your various pages on your website, for example, sign up pages, landing pages, etc. You can do this by placing codes with URL information on your print advertising materials.
- Using CTAs to direct traffic to digital platforms
Print advertising materials are usually used to deliver information, but you can also use them to engage and interact with the consumers. You can do this by compelling call-to-actions (CTAs) on the print materials. You can design the CTAs to lead the consumers to your digital marketing platforms, for example, your business’ website, social media profiles, and so on, thus combining the two marketing techniques. For the best results, your CTA should be creative and if possible, offer an incentive. For example, asking the consumers to share a picture of a poster on social media or promo code on the poster in order to get a discount.
- Including social media links and campaign hashtags on print materials
Print advertising is a great way of directing traffic to your social media platforms, from where you can offer users relevant content, engage them, and interact with them. Some of the ways in which you can use print advertising to support social media marketing include:
- Including CTAs with links to your social media profiles on print adverts
- Including social media marketing campaign hashtags on print materials
- Including social media reviews and testimonials on print materials
These strategies can help to boost your social media marketing, increasing traffic to your digital platforms. Consequently, this will lead to more leads, conversions, and sales.
- Using digital opt-in forms for print marketing materials
Print marketing is a great way of boosting digital advertising strategies, but the reverse is also true. You can also use digital marketing to increase the effectiveness of print advertising, and with great results. One of the top ways on how to do this is to use opt-in forms on your digital platforms to increase the mailing list of your print documents. For example, using newsletter sign-up on your website to increase the mailing list of your direct-to-mail promotional materials.
If you are looking to boost your business’ marketing strategies, combining print marketing with digital advertising tools is a perfect solution. With both techniques, you can be able to reap several benefits such as increased reach and targeting, better consumer engagement, more leads and conversions, improved brand visibility and trust, and so on. However, for this to work, your print marketing strategies need to be just as good as the digital ones. This is something that can be achieved with the help of a large format printing services firm.
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